Group Category Manager - Strategic Marketing Leadership

Join Kapal Api Global, a leading name in Indonesia’s dynamic consumer goods industry, as a Group Category Manager. In this pivotal role, you will drive the strategic direction of our product categories, developing and executing innovative marketing strategies to maximize market share and profitability. Based in Jakarta Pusat, you will work closely with cross-functional teams to ensure seamless integration of marketing efforts across our diverse portfolio.

As a Group Category Manager at Kapal Api Global, you will be responsible for overseeing the entire lifecycle of our product categories, from market research and product development to sales and distribution. You will leverage your deep understanding of consumer behavior and market trends to identify new opportunities and drive growth. This role offers a unique opportunity to make a significant impact on the company’s strategic direction and contribute to its continued success in a rapidly evolving industry.

📋 Tanggung Jawab Pekerjaan

• Develop and execute strategic marketing plans to drive category growth and profitability
• Oversee market research and consumer insights to inform product development and marketing strategies
• Manage and mentor a team of category managers to ensure effective execution of marketing initiatives
• Collaborate with cross-functional teams, including sales, operations, and product development, to align marketing efforts with business objectives
• Monitor and analyze market performance, identifying trends and opportunities for innovation
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and retail partners
• Drive brand awareness and loyalty through innovative marketing campaigns and promotions
• Stay ahead of industry trends and best practices to ensure the continued competitiveness of our product categories

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 8 years of experience in strategic marketing, category management, or a similar role in the consumer goods industry
• Proven track record of driving category growth and profitability
• Strong understanding of consumer behavior and market trends
• Excellent leadership and team management skills
• Proficiency in marketing tools and software, such as Salesforce, Google Analytics, and Hootsuite
• Strong analytical and problem-solving skills
• Ability to work effectively in a fast-paced, dynamic environment

🛠️ Keahlian

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